At Greens Media (formerly Dreamsnama), we aim to turn business challenges into remarkable success stories. Our partnership with Thordiam Jewellery is a testament to the power of strategic digital marketing.

The Challenge:

When we approached Mr. Ashok Lukhi , the visionary owner of Thordiam Jewellery, his prestigious gold and diamond business was primarily B2B-focused , with profit margins capped at just 3% . His ambition was clear—transition to B2C to achieve an impressive 30% profit margin. However, he needed the right plan and strategy to make this leap.

Adaptive Excellence :

Our journey came with multiple challenges . Initially, the client wanted to showcase product designs on social media , but this approach didn’t resonate as expected.

We quickly pivoted our strategy to establish trust before expecting engagement . As a niche luxury brand, gaining consumer confidence was crucial. We implemented professional model photoshoots to elevate brand perception & Compelling customer review videos to build an authentic connection with potential buyers.

We also discovered that many leads were skeptical about jewelry authenticity when encountering premium price points online. So instead of focusing on website conversions, we strategically redirected prospects to WhatsApp for personalized conversations with Thordiam’s passionate sales team. This trust-building approach successfully drove in-store visits, where customers could experience the exceptional craftsmanship firsthand.

Our other strategic intervention:

We provided Thordiam Jewellery with our key services:

1. Strategy Building: Aligned marketing strategies with their business goals.

2. Website Development : Designed a user-friendly online store.

3. Professional Photoshoots: Captured high-quality product and model shoots.

4. Review Videos: Highlighted customer satisfaction.

5. Social Media Management: Boosted online reach with engaging contents.

6. Ad Campaigns: Generated quality leads, resulting in increased footfall at their store.

7. Offline Materials: Designed brochures, selfie booths, coupons, and much more.

Remarkable Results :

Our tailored strategy transformed Thordiam Jewellery’s business model. Today, they enjoy nationwide recognition and have expanded with multiple branches in the south of the country. Their successful transition from B2B to B2C has not only achieved their target profit margins but has also established them as a consumer-favorite luxury brand.

At GreensMedia, we take pride in crafting customized digital strategies that turn business challenges into extraordinary opportunities.

Let’s create your success story next!